Gimmonix is a travel technology company that specializes in hotels. Our solutions solve complex technological challenges, and are tough to communicate as a result. The following campaign sprung from a desire to find foundational elements within our product that the average client would relate to, while maintaining an art style and tone that sets us apart from the competition.

There was one thing we knew about Travolutionary. It deals with the onboarding and integration of new hotel suppliers like a piece of cake. The question was then, what's hard? And the answers soon ensued. Opening a pickle jar. That's hard.

And so then we thought, what else is hard? Well, newton's law of gravity was hard on his head. So we did that. And hard it seemed. Compared to getting hotel suppliers on board using Travolutionary, which is, again, a piece of cake.

Mapping.Works, in comparison, wasn't as straight forward. Hotel mapping is a vast subject, and sometimes even tech savvy companies aren't aware of all it's intricacies. The above video provided as a follow up campaign, quite randomly using our established Cake theme.

Thanks for Watching! Here's a cake.